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<channel>
	<title>Aesthetica Nu™ - Paul Hikiji </title>
	<link>http://work.aesthetica.nu</link>
	<description>Aesthetica Nu™ - Paul Hikiji </description>
	<pubDate>Thu, 21 Mar 2013 13:05:31 +0000</pubDate>
	<generator>http://work.aesthetica.nu</generator>
	<language>en</language>
	
		
	<item>
		<title>G4TV Rebrand Strategy</title>
				
		<link>http://work.aesthetica.nu/G4TV-Rebrand-Strategy</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/G4TV-Rebrand-Strategy</comments>

		<pubDate>Thu, 21 Mar 2013 13:05:31 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Pitch]]></category>

		<guid isPermaLink="false">5111559</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lg-1_930.jpg" width="930" height="687" width_o="930" height_o="687" src_o="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lg-1_o.jpg" data-mid="27445869"  border="0" align="left"/&#62;




Show Page / No Reservations NYC —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lg-2_930.jpg" width="930" height="1609" width_o="930" height_o="1609" src_o="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lg-2_o.jpg" data-mid="27445870"  border="0" align="left"/&#62;






&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lax-nyc_930.png" width="930" height="160" width_o="930" height_o="160" src_o="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lax-nyc_o.png" data-mid="27445873"  border="0" align="left"/&#62;




Home Page (Geo Location, NYC) —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lg-3_930.png" width="930" height="1528" width_o="930" height_o="1528" src_o="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-lg-3_o.png" data-mid="27445879"  border="0" align="left"/&#62;









Travel Companion iPhone App —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-mobile_930.png" width="930" height="750" width_o="930" height_o="750" src_o="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-mobile_o.png" data-mid="27445884"  border="0" align="left"/&#62;








Personal Shopper iPad App —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-ipad_930.png" width="930" height="1089" width_o="930" height_o="1089" src_o="http://payload140.cargocollective.com/1/0/7005/5111559/g4tv-ipad_o.png" data-mid="27445891"  border="0" align="left"/&#62;

OVERVIEW

With a rapid decline of viewers, G4TV realized a shift within their target demographic. Young men, particularly gamers, have grown up, and while they may still play video games, they are not as important to them any longer. They’ve matured and now seek content that is more relavant to who they are as men with established careers.


CREDITS —

Creative Directors: Wilson Yin, Paul Hikiji
Design: Paul Hikiji
Agency: BLITZ
Year: 2012




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		<excerpt>       Show Page / No Reservations NYC —              Home Page (Geo Location, NYC) —            Travel Companion iPhone App —           Personal Shopper iPad...</excerpt>

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	</item>
		
		
	<item>
		<title>VIZIO</title>
				
		<link>http://work.aesthetica.nu/VIZIO</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/VIZIO</comments>

		<pubDate>Tue, 05 Mar 2013 06:19:29 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[DAOR]]></category>

		<guid isPermaLink="false">5113457</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-home-1_930.jpg" width="930" height="975" width_o="930" height_o="975" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-home-1_o.jpg" data-mid="27455539"  border="0" align="left"/&#62;


Co-Star Product Experience —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-costar-1_930.jpg" width="930" height="2996" width_o="930" height_o="2996" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-costar-1_o.jpg" data-mid="27455542"  border="0" align="left"/&#62;


PC Landing Page —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-landing_930.jpg" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-landing_o.jpg" data-mid="27455545"  border="0" align="left"/&#62;


Thin+Light Product Experience —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-1_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-1_o.png" data-mid="27455551"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-2_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-2_o.png" data-mid="27455552"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-3_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-3_o.png" data-mid="27455553"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-4_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-4_o.png" data-mid="27455554"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-5_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-5_o.png" data-mid="27455555"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-6_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-6_o.png" data-mid="27455556"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-7_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-7_o.png" data-mid="27455558"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-8_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-8_o.png" data-mid="27455559"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-9_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-9_o.png" data-mid="27455560"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-10_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-thinlight-10_o.png" data-mid="27455561"  border="0" align="left"/&#62;


All-In-One Product Experience —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-1_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-1_o.png" data-mid="27455565"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-2_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-2_o.png" data-mid="27455566"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-3_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-3_o.png" data-mid="27455568"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-4_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-4_o.png" data-mid="27455569"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-5_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-5_o.png" data-mid="27455570"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-6_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-6_o.png" data-mid="27455571"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-7_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-7_o.png" data-mid="27455572"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-8_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-aio-8_o.png" data-mid="27455573"  border="0" align="left"/&#62;


Notebook Product Experience —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-1_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-1_o.png" data-mid="27455574"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-2_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-2_o.png" data-mid="27455577"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-3_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-3_o.png" data-mid="27455578"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-4_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-4_o.png" data-mid="27455581"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-5_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-5_o.png" data-mid="27455583"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-6_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-6_o.png" data-mid="27455584"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-7_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-7_o.png" data-mid="27455585"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-8_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-8_o.png" data-mid="27455586"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-9_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-9_o.png" data-mid="27455589"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-10_930.png" width="930" height="647" width_o="930" height_o="647" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-pc-notebook-10_o.png" data-mid="27455590"  border="0" align="left"/&#62;


Email Marketing —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-email-1.png" width="450" height="585" width_o="450" height_o="585" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-email-1_o.png" data-mid="27455632"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-email-2.png" width="450" height="585" width_o="450" height_o="585" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-email-2_o.png" data-mid="27455633"  border="0" align="left"/&#62;


CES —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-ces_930.jpg" width="930" height="1457" width_o="930" height_o="1457" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-ces_o.jpg" data-mid="27455642"  border="0" align="left"/&#62;


Product Finder Concept —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-finder_930.jpg" width="930" height="941" width_o="930" height_o="941" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-product-finder_o.jpg" data-mid="27455649"  border="0" align="left"/&#62;


Product Page Schematic —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-sku-anatomy_930.jpg" width="930" height="600" width_o="930" height_o="600" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-sku-anatomy_o.jpg" data-mid="27455651"  border="0" align="left"/&#62;


Product Store Page —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-sku-page_930.jpg" width="930" height="3061" width_o="930" height_o="3061" src_o="http://payload140.cargocollective.com/1/0/7005/5113457/vizio-sku-page_o.jpg" data-mid="27455653"  border="0" align="left"/&#62;

OVERVIEW

Digital agency of record for VIZIO. All of the work for this account consists of brand development, user experience, design, content strategy and copy writing for their website and subsequent product launches including email marketing. Much of the product imagery is produced in house and includes angle testing, lighting, rendering and retouching. We're driven to do the best possible work for this account, despite time, budget and resource constraints.CREDITS

Creative Direction: Wilson Yin, Paul Hikiji
Art Direction: Gilbert Cordial, John Starr, Chris McCall, Cory Evans
Designers: Jarrett Quon, Chris Wang, Jarrett Ford, Soh Tanaka
Development: Adam Venturella, Aubrey Taylor, Daniel Smith, Mindy Morgan
User Experience: Wilson Yin, Jui Dai
Copy Writing: Matt Miranda
Account Management: Peter Brine, Laura Toneman
Project Management: Amanda Burgess, Courtnie Cotillo
Agency: BLITZ
Years: 2011-2013

.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } </description>
		
		<excerpt>     Co-Star Product Experience —     PC Landing Page —     Thin+Light Product Experience —     All-In-One Product Experience —     Notebook Product...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5113457/prt_1362568796.png" />

	</item>
		
		
	<item>
		<title>U2 iPad App</title>
				
		<link>http://work.aesthetica.nu/U2-iPad-App</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/U2-iPad-App</comments>

		<pubDate>Tue, 05 Mar 2013 03:37:06 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[iPad App]]></category>

		<guid isPermaLink="false">5112924</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112924/u2-lg-1_930.png" width="930" height="726" width_o="930" height_o="726" src_o="http://payload140.cargocollective.com/1/0/7005/5112924/u2-lg-1_o.png" data-mid="27452530"  border="0" align="left"/&#62;



My U2 —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-1.png" width="450" height="352" width_o="450" height_o="352" src_o="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-1_o.png" data-mid="27452531"  border="0" align="left"/&#62;Quests —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-2.png" width="450" height="352" width_o="450" height_o="352" src_o="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-2_o.png" data-mid="27452532"  border="0" align="left"/&#62;

Player —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-3.png" width="450" height="352" width_o="450" height_o="352" src_o="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-3_o.png" data-mid="27452533"  border="0" align="left"/&#62;Playlist —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-4.png" width="450" height="352" width_o="450" height_o="352" src_o="http://payload140.cargocollective.com/1/0/7005/5112924/u2-md-4_o.png" data-mid="27452535"  border="0" align="left"/&#62;


OVERVIEW

The official u2 iPad app experience where fans of the band are immersed in time and space.CREDITS

Creative Director: Ken Martin, Wilson Yin
Strategy: Ken Martin, Tim Richards, Chris Morabito, Andrea Gedrich
Art Directors: Paul Lee, Renato Braga, Paul Hikiji
UX: Ken Martin, Alex Vejnoska
Agency: BLITZ
Year: 2011

.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } </description>
		
		<excerpt>      My U2 —  Quests —    Player —  Playlist —     OVERVIEW  The official u2 iPad app experience where fans of the band are immersed in time and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5112924/prt_1362569007.png" />

	</item>
		
		
	<item>
		<title>KIA Motors</title>
				
		<link>http://work.aesthetica.nu/KIA-Motors</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/KIA-Motors</comments>

		<pubDate>Tue, 05 Mar 2013 01:05:27 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Pitch]]></category>

		<guid isPermaLink="false">5112502</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-lg-1_930.png" width="930" height="789" width_o="930" height_o="789" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-lg-1_o.png" data-mid="27450316"  border="0" align="left"/&#62;




&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-stats_930.png" width="930" height="290" width_o="930" height_o="290" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-stats_o.png" data-mid="27450318"  border="0" align="left"/&#62;




&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-lg-2_930.jpg" width="930" height="2552" width_o="930" height_o="2552" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-lg-2_o.jpg" data-mid="27450319"  border="0" align="left"/&#62;




Tablet Web Configurator —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-1_930.png" width="690" height="538" width_o="690" height_o="538" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-1_o.png" data-mid="27450322"  border="0" align="left"/&#62;Gallery
—


&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-2_930.png" width="690" height="538" width_o="690" height_o="538" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-2_o.png" data-mid="27450324"  border="0" align="left"/&#62;View Fullscreen
—


&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-3_930.png" width="690" height="538" width_o="690" height_o="538" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-3_o.png" data-mid="27450327"  border="0" align="left"/&#62;Configure Exterior
—


&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-4_930.png" width="690" height="538" width_o="690" height_o="538" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-4_o.png" data-mid="27450330"  border="0" align="left"/&#62;Configure Interior
—


&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-5_930.png" width="690" height="538" width_o="690" height_o="538" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-5_o.png" data-mid="27450332"  border="0" align="left"/&#62;Results
—


&#60;img src="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-6_930.png" width="690" height="538" width_o="690" height_o="538" src_o="http://payload140.cargocollective.com/1/0/7005/5112502/kia-ipad-6_o.png" data-mid="27450334"  border="0" align="left"/&#62;Dealer Info
—

OVERVIEW

Pitch creative for KIA Motors digital agency of record.CREDITS

Creative Director: Wilson Yin, Paul Hikiji
UX: Wilson Yin
Design: Paul Hikiji
Agency: BLITZ
Year: 2012



.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } </description>
		
		<excerpt>                 Tablet Web Configurator —  Gallery —   View Fullscreen —   Configure Exterior —   Configure Interior —   Results —   Dealer Info — ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5112502/prt_1362568823.png" />

	</item>
		
		
	<item>
		<title>Dole </title>
				
		<link>http://work.aesthetica.nu/Dole</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/Dole</comments>

		<pubDate>Mon, 04 Mar 2013 20:56:09 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Design Direction]]></category>

		<guid isPermaLink="false">5111483</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111483/dole-lg-1_930.jpg" width="930" height="1318" width_o="930" height_o="1318" src_o="http://payload140.cargocollective.com/1/0/7005/5111483/dole-lg-1_o.jpg" data-mid="27444345"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111483/dole-lg-2_930.jpg" width="930" height="1318" width_o="930" height_o="1318" src_o="http://payload140.cargocollective.com/1/0/7005/5111483/dole-lg-2_o.jpg" data-mid="27444346"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111483/dole-lg-3_930.jpg" width="930" height="1318" width_o="930" height_o="1318" src_o="http://payload140.cargocollective.com/1/0/7005/5111483/dole-lg-3_o.jpg" data-mid="27444348"  border="0" align="left"/&#62;





Tablet Optimization —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111483/dole-ipad_930.jpg" width="930" height="721" width_o="931" height_o="722" src_o="http://payload140.cargocollective.com/1/0/7005/5111483/dole-ipad_o.jpg" data-mid="27444355"  border="0" align="left"/&#62;





Mobile Web —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111483/dole-mobile_930.png" width="930" height="615" width_o="932" height_o="617" src_o="http://payload140.cargocollective.com/1/0/7005/5111483/dole-mobile_o.png" data-mid="27444361"  border="0" align="left"/&#62;

OVERVIEW

Creative look and feel for Dole Foods aimed at elevating the brand through refined design with emphasis in recipes, nutritional facts and social engagement.CREDITS

Creative Director: Eric Perez
Art Director: Paul Hikiji
Agency: BLITZ
Year: 2012



.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } </description>
		
		<excerpt>        Tablet Optimization —        Mobile Web —    OVERVIEW  Creative look and feel for Dole Foods aimed at elevating the brand through refined design with...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5111483/prt_1362568992.png" />

	</item>
		
		
	<item>
		<title>Riot Games</title>
				
		<link>http://work.aesthetica.nu/Riot-Games</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/Riot-Games</comments>

		<pubDate>Mon, 04 Mar 2013 20:34:28 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Design Direction]]></category>

		<guid isPermaLink="false">5111406</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111406/riotgames-lg-1_930.jpg" width="930" height="1081" width_o="930" height_o="1081" src_o="http://payload140.cargocollective.com/1/0/7005/5111406/riotgames-lg-1_o.jpg" data-mid="27443980"  border="0" align="left"/&#62;

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111406/riotgames-lg-2_930.jpg" width="930" height="1344" width_o="930" height_o="1344" src_o="http://payload140.cargocollective.com/1/0/7005/5111406/riotgames-lg-2_o.jpg" data-mid="27443982"  border="0" align="left"/&#62;

OVERVIEW

Creative look and feel for Riot Games, the creators of League of Legends.CREDITS

Creative Director: Ken Martin
Art Director: Paul Hikiji
Agency: BLITZ
Year: 2012



.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } </description>
		
		<excerpt>      OVERVIEW  Creative look and feel for Riot Games, the creators of League of Legends.CREDITS  Creative Director: Ken Martin Art Director: Paul Hikiji Agency:...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5111406/prt_1362569168.png" />

	</item>
		
		
	<item>
		<title>Epson / Stylus Pro 3800</title>
				
		<link>http://work.aesthetica.nu/Epson-Stylus-Pro-3800</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/Epson-Stylus-Pro-3800</comments>

		<pubDate>Mon, 04 Mar 2013 20:15:30 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Microsite]]></category>

		<guid isPermaLink="false">5111272</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111272/epson-lg-1_930.jpg" width="930" height="662" width_o="930" height_o="662" src_o="http://payload140.cargocollective.com/1/0/7005/5111272/epson-lg-1_o.jpg" data-mid="27443382"  border="0" align="left"/&#62;


Timeline  —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111272/epson-md-1.jpg" width="450" height="323" width_o="450" height_o="323" src_o="http://payload140.cargocollective.com/1/0/7005/5111272/epson-md-1_o.jpg" data-mid="27443383"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111272/epson-md-2.jpg" width="450" height="323" width_o="450" height_o="323" src_o="http://payload140.cargocollective.com/1/0/7005/5111272/epson-md-2_o.jpg" data-mid="27443385"  border="0" align="left"/&#62;

OVERVIEW

Product Experience for the Epson Stylus Pro 3800 featuring a timeline of Epson's innovations over the years.CREDITS

Creative Director: Joshua Esguia
Art Director: Paul Hikiji
Agency: BLITZ
Year: 2006

.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } 


</description>
		
		<excerpt>     Timeline  —    OVERVIEW  Product Experience for the Epson Stylus Pro 3800 featuring a timeline of Epson's innovations over the years.CREDITS  Creative...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5111272/prt_1362569144.png" />

	</item>
		
		
	<item>
		<title>BMW </title>
				
		<link>http://work.aesthetica.nu/BMW</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/BMW</comments>

		<pubDate>Mon, 04 Mar 2013 20:01:06 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Pitch]]></category>

		<guid isPermaLink="false">5111180</guid>

		<description>

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-lg-1_930.jpg" width="930" height="623" width_o="930" height_o="623" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-lg-1_o.jpg" data-mid="27442680"  border="0" align="left"/&#62;



Virtual Tour —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-lg-2_930.jpg" width="930" height="622" width_o="930" height_o="622" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-lg-2_o.jpg" data-mid="27442683"  border="0" align="left"/&#62;



645i Detail —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-lg-3_930.jpg" width="930" height="622" width_o="930" height_o="622" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-lg-3_o.jpg" data-mid="27442684"  border="0" align="left"/&#62;



Home Page (Registered User) —Schedule —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-1.jpg" width="450" height="299" width_o="450" height_o="299" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-1_o.jpg" data-mid="27442685"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-2.jpg" width="450" height="299" width_o="450" height_o="299" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-2_o.jpg" data-mid="27442687"  border="0" align="left"/&#62;

Show Schedule  —Virtual Tour —

&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-3.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-3_o.jpg" data-mid="27442688"  border="0" align="left"/&#62;&#60;img src="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-4.jpg" width="450" height="300" width_o="450" height_o="300" src_o="http://payload140.cargocollective.com/1/0/7005/5111180/bmw-md-4_o.jpg" data-mid="27442689"  border="0" align="left"/&#62;

OVERVIEW

Pitch creative for BMW China focusing on the premiere of the all-new 7-series at the 2006 Shanghai Motor Show.CREDITS

Creative Director: Ken Martin
Art Director: Paul Hikiji
Agency: BLITZ
Year: 2006

.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } 
</description>
		
		<excerpt>      Virtual Tour —      645i Detail —      Home Page (Registered User) —Schedule —    Show Schedule  —Virtual Tour —    OVERVIEW  Pitch creative for...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload140.cargocollective.com/1/0/7005/5111180/prt_1362569126.png" />

	</item>
		
		
	<item>
		<title>Shock Top</title>
				
		<link>http://work.aesthetica.nu/Shock-Top</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/Shock-Top</comments>

		<pubDate>Tue, 03 Apr 2012 15:26:11 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Pitch]]></category>

		<guid isPermaLink="false">1855685</guid>

		<description>

&#60;img src="http://payload.cargocollective.com/1/0/7005/1855685/shocktop-hero_930.png" width="930" height="786" width_o="930" height_o="786" src_o="http://payload.cargocollective.com/1/0/7005/1855685/shocktop-hero_o.png" data-mid="10706443"  border="0" align="left"/&#62;

OVERVIEW

Pitch creative for Shock Top, a Belgian-style wheat ale distributed by Anheuser-Busch. The concept of this direction was to offer fresh content that would roll out month-to-month, much like editorial publications and magazines. CREDITS

Art Director: Paul Hikiji
UX: Celeste Cefalu
Agency: BLITZ
Year: 2010



.permalink { display: none; } .project_views { display: none; } .comment_link { display: none; } .tags { display: none; } </description>
		
		<excerpt>    OVERVIEW  Pitch creative for Shock Top, a Belgian-style wheat ale distributed by Anheuser-Busch. The concept of this direction was to offer fresh content that...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7005/1855685/prt_1362569022.png" />

	</item>
		
		
	<item>
		<title>The Blitizen Kane Experience</title>
				
		<link>http://work.aesthetica.nu/The-Blitizen-Kane-Experience</link>

		<comments>http://work.aesthetica.nu/following/work.aesthetica.nu/The-Blitizen-Kane-Experience</comments>

		<pubDate>Mon, 07 Nov 2011 05:27:48 +0000</pubDate>

		<dc:creator>Aesthetica Nu™ - Paul Hikiji </dc:creator>
		
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">2264215</guid>

		<description>

&#60;img src="http://payload.cargocollective.com/1/0/7005/2264215/blitizen-kane-1_930.jpg" width="930" height="1398" width_o="930" height_o="1398" src_o="http://payload.cargocollective.com/1/0/7005/2264215/blitizen-kane-1_o.jpg" data-mid="11346972"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7005/2264215/blitizen-kane-2_930.jpg" width="930" height="1402" width_o="930" height_o="1402" src_o="http://payload.cargocollective.com/1/0/7005/2264215/blitizen-kane-2_o.jpg" data-mid="11346974"  border="0" align="left"/&#62;

</description>
		
		<excerpt>    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7005/2264215/prt_1362569109.png" />

	</item>
		
	</channel>
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